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▲店鋪外立面 / main facade
織夢：構筑松弛夢境，打造奇幻氛圍
Dream Weaving: Crafting a Relaxed Dreamscape and a Fantastical Ambience
長沙潮宗歷史文化街區(qū)，不是典型的古建筑聚集地，而是一個自由、包容、充滿生活氣息的場所。本地居民與年輕人交織，共同營造了一種漫無目的、自在松弛的城市氛圍。正是在這樣的環(huán)境中，sômthin'else 長沙店應運而生——一個承載夢境、自由與創(chuàng)意的奇幻空間。
The Chaozong Historic and Cultural District in Changsha is not a conventional cluster of ancient architecture but rather a space that embodies freedom, inclusivity, and the rhythms of everyday life. Local residents and young creatives intermingle, cultivating an unhurried, effortless urban atmosphere. It is within this context that sômthin’else Changsha emerges—an imaginative space that embraces dreams, creativity, and unbounded exploration.
▲店鋪外立面 / facade
店鋪坐落于街區(qū)的轉角位置，擁有雙面外立面設計，以最大化品牌的可見度與互動感。整體色調(diào)選用大膽且柔和的粉色，并融入弧形柔和曲線，呈現(xiàn)出類似充氣氣球般的輕盈感，仿佛漂浮在街區(qū)之中。這種視覺語言不僅回應了潮宗街區(qū)的松弛氛圍，也讓品牌更具吸引力，激發(fā)行人的好奇心。
入口區(qū)域的品牌 IP 被塑造成一個富有趣味性的藝術裝置：戴著夸張?zhí)栄坨R的卡通形象與擬人化仙人掌，成為吸引顧客拍照打卡的標志性元素。同時，發(fā)光的品牌 Logo 結合粉色墻面，營造溫暖氛圍，并融入復古霓虹燈的視覺記憶，使街區(qū)的煙火氣息與品牌的奇幻風格完美融合。
Situated at a corner of the district, the store features a dual-facade design that maximizes visibility and engagement. The overall palette is a bold yet soft pink, complemented by flowing curves that evoke the lightness of an inflatable balloon, as if the store itself is gently floating within the streetscape. This visual language not only resonates with the relaxed character of Chaozong Street but also enhances the brand’s appeal, sparking curiosity and intrigue among passersby.
At the entrance, the brand’s IP is transformed into an eye-catching art installation—a whimsical cartoon figure donning oversized sunglasses alongside a personified cactus, becoming a signature element for visitors to capture and share. The glowing brand logo, set against the pink walls, creates a warm atmosphere, while the nostalgic neon lighting integrates the vibrancy of the district with the brand’s fantastical aesthetic.
奇遇：沉浸式體驗，喚醒探索欲望
Encounters: An Immersive Journey That Awakens Curiosity
▲咖啡吧臺區(qū)域 / coffee area
從咖啡吧臺開啟一場奇趣之旅。
步入店鋪，右側就是一個溫暖柔和的咖啡區(qū)域。這里不僅是一個提供飲品的場所，更是品牌營造沉浸式體驗的起點。粉色瓷磚包裹的弧形吧臺，與整體空間色彩和諧統(tǒng)一，形成治愈且夢幻的視覺效果。
座位區(qū)延續(xù)輕松愉悅的調(diào)性，黃色泡沫軟椅搭配藍色小桌，與可愛的玩偶元素一同構成一個溫馨又充滿童趣的角落。這里不僅提供片刻休憩的空間，也讓人們自然地融入到 sômthin'else 精心編織的奇幻世界中。
A Whimsical Adventure Beginning at the Coffee Bar.
Stepping into the store, visitors are welcomed by a warm and inviting coffee area on the right. This is not merely a place to serve beverages but the starting point of a fully immersive brand experience. The curved coffee counter, wrapped in pink tiles, harmonizes with the overall color scheme, creating a soothing yet dreamlike visual effect.
The seating area continues this lighthearted ambiance, featuring yellow foam lounge chairs paired with blue side tables, complemented by playful figurines that add a sense of childlike wonder. This space not only offers a moment of rest but also seamlessly draws visitors into the whimsical world woven by sômthin’else.
▲展示區(qū)域 / display area
層層遞進后，不斷展開的彩色體驗空間，充滿童趣與夢幻，藍色的區(qū)域為原有的柱子，也進行了櫥窗式的處理，讓空間中的原始結構徹底消隱，處處是展示。在這些不經(jīng)意的角落，能夠讓顧客探索發(fā)現(xiàn)更多的新奇商品。
Moving further in, the store unfolds in layers, revealing a colorful and dynamic experiential space filled with playful elements. A deep blue zone, originally structural columns, has been reimagined as window-like displays, blurring the boundaries between architectural elements and retail storytelling. Hidden corners throughout the space encourage visitors to discover new and surprising products.
▲展示區(qū)域 / display area
店內(nèi)的產(chǎn)品展示區(qū)打破了傳統(tǒng)零售的單一陳列模式，以“探索感”為核心，打造層次豐富的購物路徑。不同的展示裝置交錯排列，形成開放與半開放的購物體驗，使顧客在步行中不斷發(fā)現(xiàn)新的驚喜。
The product display area breaks away from conventional static retail layouts, instead prioritizing a sense of exploration. A multi-layered shopping path is carefully curated, where interwoven display structures create a blend of open and semi-open experiences. This arrangement allows customers to continuously uncover new surprises as they navigate through the space.
▲旋轉壽司臺/ rotating sushi conveyor
▲旋轉壽司臺/ rotating sushi conveyor
最具特色的設計之一，是將“旋轉壽司臺”概念引入首飾展示區(qū)，使商品陳列更具動感與趣味性。商品在旋轉軌道上流動，打破靜態(tài)展示的界限，讓購物成為一場富有互動感的探索旅程。
One of the most distinctive design features is the introduction of a “rotating sushi conveyor” concept in the jewelry display section. By setting the products in motion along a rotating track, the traditional boundaries of static display are transcended, transforming shopping into an interactive journey of discovery.
▲多種展示形式/ display shelves
玩偶被懸掛在柱子上展示，波浪的墻面夾雜著錯落的展架，有的展架長了“腳”，有的則長了“角”。我們也讓這些道具的設計徹底與空間的夢境融為一體。
Elsewhere, plush toys are suspended from columns, undulating walls house staggered display shelves—some with “l(fā)egs,” others with “horns”—blurring the line between object and architecture. These elements integrate seamlessly into the dreamlike environment, reinforcing the store’s imaginative narrative.
▲展示區(qū)域 / display area
探索：隱藏的口袋空間，開啟尋寶冒險
Exploration: Hidden Pocket Spaces for a Treasure Hunt Experience
▲口袋展示區(qū) / pocket spaces
空間內(nèi)特別設置了兩個“口袋型”展示區(qū)，如同隱藏的秘境，每個小空間都仿佛是一座山洞，藏匿著不同的商品與獨特的布景。顧客如同探險家，穿梭其中，在每一次游走的瞬間都能感受到“別有洞天”。
Two specially designed “pocket spaces” are discreetly integrated within the store, resembling hidden chambers waiting to be discovered. Each of these intimate alcoves is like a miniature cave, showcasing curated products against unique backdrops. Visitors, akin to explorers, weave through these concealed realms, encountering unexpected delights at every turn.
▲口袋展示區(qū) / pocket spaces
這種空間設計不僅提升了購物的互動性，還讓消費者在探索的過程中建立獨特的記憶點，使購物體驗不只是購買商品，更成為一場妙趣橫生的冒險旅程。
This spatial concept not only enhances the interactive nature of shopping but also fosters memorable experiences, ensuring that every visit to sômthin’else transcends mere retail—it becomes an adventure of discovery and surprise.
讓探索成為 sômthin'else 的日常
Making Exploration a Daily Ritual at sômthin’else
長沙店的誕生，不僅是 sômthin'else 品牌理念的延續(xù)，更是一場與城市氣質(zhì)的深度對話。它汲取了潮宗街區(qū)的松弛、包容與自由，以創(chuàng)新設計打造夢幻、奇遇與探索并存的空間。這里不僅僅是一個零售店鋪，更是一個可以隨心停留、自由探索、偶遇驚喜的場所。在這里，創(chuàng)意與生活交織，探索與松弛共存，每一位踏入這片奇幻之地的游客，都能找到屬于自己的奇物與奇遇。
The Changsha store is not just a continuation of the sômthin’else brand philosophy—it is a profound dialogue with the city’s character. Drawing from the district’s sense of ease, inclusivity, and spontaneity, the store employs innovative design to create a space where dreams, encounters, and exploration coexist. More than just a retail outlet, it is a place where visitors can linger, roam freely, and stumble upon delightful surprises. Here, creativity and everyday life intertwine, curiosity meets relaxation, and every visitor is invited to find their own sômthin’else—their own moments of wonder and discovery.
▲平面圖Plan ©域式建筑
項目信息
項目名稱：sômthin‘else 另有奇物
設計方：域式建筑 UStudies Architects
項目設計 & 完成年份：2024.08 – 2025.1
主創(chuàng)及設計團隊：付強，周子璇，何勃隆
項目地址：長沙潮宗街
建筑面積：330㎡
攝影版權：UK Studio
項目文章：劉羽
客戶：sômthin‘else 另有奇物
Project Information
Project Name: sômthin‘else
Design Firm: UStudies Architects
Design & Completion Period: August 2024 – January 2025
Lead Designers & Team: Fu Qiang, Zhou Zixuan, He Bolong
Project Location: Chaozong Street, Changsha
Total Area: 330㎡
Photography Credits: UK Studio
Project article：Liu Yu
Client: sômthin’else
來源：本文由域式建筑 UStudies Architects提供稿件，所有著作權歸屬域式建筑 UStudies Architects所有。
本文版權歸腿腿教學網(wǎng)及原創(chuàng)作者所有，未經(jīng)授權，謝絕轉載。
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