該文旅樂(lè)園坐落在埃及北海岸的馬拉奇，現(xiàn)在簡(jiǎn)直就是一片顛覆傳統(tǒng)、充滿新意的娛樂(lè)天地呢！樂(lè)園占地60,000平方米，是由佰筑為Emaar Misr精心打造而成的。我們用大膽的色彩和引人入勝的沉浸式體驗(yàn)，徹底重新定義了公共空間，吸引著所有年齡段的游客，特別是那些充滿活力的青少年和年輕人哦~

The Hub, located in Marassi on Egypt’s North Coast, is a groundbreaking entertainment destination, covering 60,000 m². Designed by 100architects for Emaar Misr, it redefines public space through bold, colorful design and immersive experiences that engage visitors of all ages, especially adolescents and young adults.

2023年末，Emaar Misr懷揣著一個(gè)大膽的愿景，找到了佰筑：希望共同打造一個(gè)獨(dú)一無(wú)二的娛樂(lè)中心，作為年輕人社交的聚集地，與Marassi的所有其他公共設(shè)施和便利設(shè)施相輔相成，共同構(gòu)成一個(gè)完美的整體。然而，設(shè)計(jì)的時(shí)限只有短短兩個(gè)月，建造的時(shí)限也只有六個(gè)月，這無(wú)疑是一個(gè)巨大的挑戰(zhàn)！終于在2024年1月，施工如火如荼地展開(kāi)了，希望在夏季能夠及時(shí)開(kāi)放這個(gè)令人期待的沉浸式空間。

In late 2023, Emaar Misr approached 100architects with a bold vision: to create a one-of-a-kind entertainment hub that would serve as a social anchor for youth, complementing all other public facilities and amenities for adults at Marassi. With just two months for design and six months for construction, the challenge was clear. Construction began in January 2024, working at full speed to deliver this immersive space in time for the summer season.

而馬拉奇文旅樂(lè)園設(shè)計(jì)的核心理念也是別具一格，那就是“大爆炸”——寓意著慶祝生命和青春的無(wú)限活力，通過(guò)色彩、燈光和動(dòng)態(tài)形式的完美融合與爆發(fā)，將這一理念展現(xiàn)得淋漓盡致。這個(gè)抽象而又富有深意的概念，被巧妙地轉(zhuǎn)化為了一種視覺(jué)上引人入勝的體驗(yàn)。游客們仿佛被這種創(chuàng)新的巨大導(dǎo)視系統(tǒng)無(wú)形地牽引著，來(lái)到這個(gè)充滿魔力的空間。而那些大膽、多彩的線條更是直接嵌入地面，巧妙地引導(dǎo)著人流，不僅增強(qiáng)了空間的流通性，還為商業(yè)街區(qū)增添了一層動(dòng)態(tài)美學(xué)魅力。

At the core of The Hub’s design is the concept of a "Big Bang"—a celebration of life and youth, represented by an explosion of colors, lights, and dynamic forms. This abstract idea translates into a visually captivating experience, where visitors are drawn into the space as if being pulled by gravitational forces represented by an innovative wayfinding system. Bold, colorful lines embedded directly into the ground guide foot traffic, enhancing circulation while adding a dynamic aesthetic layer.

馬拉奇文旅樂(lè)園巧妙地采用了“三心”布局，包含了三個(gè)主要區(qū)域：一個(gè)多功能的活動(dòng)空間、一個(gè)充滿樂(lè)趣的游樂(lè)場(chǎng)和專為孩子們打造的兒童城，它們都圍繞著中央廣場(chǎng)，仿佛是一個(gè)為年輕游客量身定制的夢(mèng)幻世界。這些空間經(jīng)過(guò)精心設(shè)計(jì)和布置，旨在鼓勵(lì)自發(fā)性的社交互動(dòng)和自我表達(dá)，這正是佰筑創(chuàng)造促進(jìn)社區(qū)參與的公共空間的核心理念！這個(gè)充滿活力的設(shè)計(jì)仿佛是一個(gè)邀請(qǐng)，吸引著游客們前來(lái)探索、玩耍和交流，使其成為了社交聚會(huì)和青少年表達(dá)自我的理想場(chǎng)所。

The master plan features a "triple heart" layout with three major zones: a multipurpose event space, a playground, and Kids Town, all gravitating around the Central Plaza, and tailored to younger audiences. These spaces are carefully arranged to encourage spontaneous social interactions and self-expression—core to 100architects’ philosophy of creating public spaces that foster community engagement. The dynamic design invites visitors to explore, play, and connect, making it an ideal space for social gatherings and youth expression.

除了這些令人矚目的主要景點(diǎn)外，馬拉奇樂(lè)園還提供了豐富多彩的活動(dòng)，讓人目不暇接！你可以在這里享受露天電影院的浪漫時(shí)光，感受卡丁車賽道的速度與激情，還可以在旱冰場(chǎng)上翩翩起舞，或者在運(yùn)動(dòng)場(chǎng)上揮灑汗水。更有街機(jī)游戲區(qū)讓你回味童年時(shí)光，以及靈活多變的公共空間，專為快閃市集、音樂(lè)會(huì)和工作坊而設(shè)計(jì)，每一次的活動(dòng)都充滿了新鮮感和驚喜。餐飲和零售空間也是這里的一大亮點(diǎn)，它們分別占地10,000平方米和15,000平方米，規(guī)模宏大。集裝箱式的餐飲店和具有當(dāng)?shù)靥厣牧闶凵痰昱c活力四射的美學(xué)氛圍完美融合，讓人在品味美食和購(gòu)物的同時(shí)，也能感受到這里獨(dú)特的文化氛圍。這種模塊化的設(shè)計(jì)方法不僅加快了施工速度，還保持了一種引人注目的工業(yè)風(fēng)格，深受年輕游客的喜愛(ài)，成為了這里的又一道亮麗風(fēng)景線。

In addition to these key attractions, The Hub offers a wide range of activities, including an open-air cinema, go-kart track, roller-skating rink, sports courts, arcade, and flexible public spaces designed for allowing the ephemeral appearance of pop-up markets, concerts, and workshops. F&B and Retail spaces occupy 10,000 m² and 15,000 m² respectively, with container-based F&B outlets and locally themed retail shops, all designed to blend seamlessly with the vibrant aesthetic. This modular approach enabled fast construction while maintaining a striking industrial edge that resonates with younger visitors.

作為埃及北海岸最時(shí)尚的文旅打卡勝地，馬拉奇文旅已經(jīng)迅速成為了晚間活動(dòng)的熱點(diǎn)。每天絡(luò)繹不絕的人群足以證明它的成功和吸引力，而項(xiàng)目也已經(jīng)計(jì)劃進(jìn)行擴(kuò)建，讓人期待！第二階段預(yù)計(jì)將于2025年6月完成，將引入更大的游樂(lè)區(qū)和更多的便利設(shè)施，進(jìn)一步推動(dòng)社交互動(dòng)、游客參與和商業(yè)成功。隨著佰筑不斷重塑公共空間，我們感到非常興奮和榮幸能夠突破設(shè)計(jì)界限，創(chuàng)造出充滿了活力、互動(dòng)性和包容性，讓人流連忘返的新環(huán)境。

As the trendiest space on Egypt’s North Coast, The Hub has quickly become a hotspot for evening activities. With its success evident in the daily crowds, the project is already set to expand. Phase 2, scheduled for completion by June 2025, will introduce a larger playscape and even more amenities, driving further social interaction, visitor engagement, and commercial success. As 100architects continues to reshape public spaces, we are excited to push the boundaries of design, creating environments that are vibrant, interactive, and inclusive.

來(lái)源：本文由佰筑建筑設(shè)計(jì)咨詢（上海）有限公司提供稿件，所有著作權(quán)歸屬佰筑建筑設(shè)計(jì)咨詢（上海）有限公司所有。

本文版權(quán)歸腿腿教學(xué)網(wǎng)及原創(chuàng)作者所有，未經(jīng)授權(quán)，謝絕轉(zhuǎn)載。

上一篇：BIM建筑|10位你應(yīng)該認(rèn)識(shí)的黑白攝影大師

下一篇：建筑賞析|穿越中東歐售貨亭，遇見(jiàn)城市里的“永恒”設(shè)計(jì)

猜你喜歡

BIM建筑|設(shè)計(jì)酒店113 | 東京代代木公園Trunk(Hotel)：愜意生活

BIM建筑|12項(xiàng)大獎(jiǎng)得主公布！2024 MILESTONE地標(biāo)大賞現(xiàn)場(chǎng)回顧

BIM建筑|100個(gè)令人難忘的建筑場(chǎng)景

BIM建筑|杭州中心四季酒店：水上綺夢(mèng) / Avalon Collective

建筑賞析|龍舞春餐廳LONGWUCHUNGOURMET

BIM建筑|奇普菲爾德The Ned多哈酒店，由內(nèi)政部大樓改造而來(lái)

最新課程

HiBIM場(chǎng)布視頻教程

HiBIM

2534人已學(xué)

HiBIM軟件視頻教程

HiBIM

2828人已學(xué)

Revit變徑族制作視頻教程

Revit

3400人已學(xué)

Revit 四通族制作視頻教程

Revit

2462人已學(xué)

Revit 三通族制作視頻教程

Revit

2511人已學(xué)

Revit MEP 構(gòu)件族揭秘制作

Revit

4917人已學(xué)

推薦專題

Revit下載全版本2014~2025專輯

Revit離線族庫(kù)、樣板、族樣板專輯

BIM電腦配置專輯

全國(guó)BIM等級(jí)考試相關(guān)內(nèi)容專題

全國(guó)BIM標(biāo)準(zhǔn)合集

Revit常見(jiàn)安裝問(wèn)題專輯

1+X歷年真題合輯

Revit基礎(chǔ)工具詳解專輯

廣聯(lián)達(dá)軟件下載專題-MagiCAD下載,施工建模,模板腳手架,BIM5D

bim模型手機(jī)查看軟件專題

bim軟件_bim軟件有哪些_bim軟件介紹_bim軟件多少錢(qián)一套

Revit2024專題-Revit2024下載,Revit2024教程,Revit2024新功能

成塔混動(dòng)設(shè)計(jì)

Revit2025專題

CATIA軟件專題

SketchUp軟件專題

V-Ray軟件專題

Enscape軟件專題

AutoCAD軟件專題