設(shè)計單位? 否格設(shè)計

項目地址? 中國上海

完成時間? 2022年12月

建筑面積? 350平方米

本文文字由設(shè)計單位提供。

在城市中，茶室、咖啡廳、甜品店、酒吧等現(xiàn)代餐飲場所不斷尋求空間新創(chuàng)意的同時，傳統(tǒng)的早餐檔，尤其是小籠包店，也迎來了品牌形象和空間設(shè)計的全面升級。新鎮(zhèn)江上海小籠概念店的設(shè)計，正是這一趨勢的體現(xiàn)，它不僅代表了傳統(tǒng)早餐對品牌形象的全面提升，更是對小籠包這種餐飲類型的空間創(chuàng)新。

As modern dining establishments such as tea rooms, cafés, dessert shops, and bars continue to innovate with unique spatial concepts, traditional dim-sum shops—especially those specializing in xiaolongbao—have also undergone a significant transformation. The new Zhenjiang Shanghai Xiao Long Bao concept store is a prime example of this evolution, seamlessly blending the traditional charm of breakfast dim sum with a modern, innovative design that elevates both brand identity and the dining experience.

從紅磚出發(fā)，打造現(xiàn)代餐飲空間

Creating a Modern Dining Space with Red Brick

新鎮(zhèn)江上海小籠概念店的設(shè)計，從追求原材料品質(zhì)的理念出發(fā)，將這一理念融入到空間設(shè)計中。通過采用生活中最常見的材料，在造價可控的范圍內(nèi)，營造出樸素、從容的現(xiàn)代餐飲空間。這種設(shè)計理念不僅體現(xiàn)了對原材料的尊重，也展現(xiàn)了品牌對現(xiàn)代消費者需求的深刻理解。

The design of the new Zhenjiang Shanghai Xiao Long Bao concept store begins with a commitment to quality ingredients, which is reflected not only in the culinary offerings but also in the space itself. By utilizing common materials in unexpected ways, the design creates a contemporary dining environment that remains within a reasonable construction budget.

在空間設(shè)計上，概念店采用了紅磚作為主要鋪裝材料，貫穿于店面的外立面、室內(nèi)墻面、地面乃至天花板，營造出深度的沉浸感。這種設(shè)計不僅增強了空間的包裹感，還在視覺上引導(dǎo)顧客從戶外到室內(nèi)，再到坐定用餐的過程中，逐漸放大感官體驗。

Red brick, a material deeply rooted in everyday life, is used throughout the store—on the fa?ade, interior walls, floors, and even the ceilings. This creates an immersive, cohesive atmosphere that draws customers in from the street and gradually enhances their sensory experience as they move from the outdoor space to the dining area. The warmth of the red brick provides a subtle yet powerful sense of enclosure, guiding guests into the heart of the space.

郊野的自然感延續(xù)到室內(nèi)

Bringing Nature Indoors

因為小籠包店所處的場地環(huán)境恰在浦江鎮(zhèn)郊野公園附近，設(shè)計師選擇了自然親近的材料構(gòu)成室內(nèi)的一部分。天花板覆蓋以竹席，墻面刷稻草漆，這些自然的肌理不僅延續(xù)了浦江鎮(zhèn)的自然氣息，更與柔和的自然光相擁，漫反射出一室的溫馨與舒適。店內(nèi)簡約的木桌木凳也與自然氛圍相輔相成。

The store’s location near Pujiang Township Country Park inspired the design team to incorporate natural elements that connect the interior to its surrounding environment. The ceiling is adorned with bamboo mats, while the walls are painted with straw-based paint, both of which evoke the textures and colors of nature. These materials not only extend the natural ambiance of Pujiang Township but also embrace soft, natural light, creating a warm and inviting atmosphere throughout the restaurant.

盡管竹席、木凳等都是相對廉價的材料，但通過精心的設(shè)計和布局，它們不再是簡單的物品，而是變成了空間中精致的語言，共同營造出了一種精致的氛圍。設(shè)計師通過將熟悉的肌理和材質(zhì)轉(zhuǎn)化為新鮮的陌生感，給用餐者帶來全新的視覺和感官體驗。

Simple wooden tables and stools add to this organic aesthetic, contributing to the overall harmony of the space. Despite their modest cost, the careful design and thoughtful arrangement of these elements elevate them from functional objects to sophisticated pieces of the overall design. By transforming familiar materials into fresh, unexpected forms, the space offers a new visual and sensory experience for diners.

詩意的社交場景創(chuàng)造

Crafting a Poetic Social Space

在現(xiàn)代餐飲空間的設(shè)計中，營造能夠激發(fā)訪客打卡與社交的區(qū)域已成為至關(guān)重要的一環(huán)。概念店一樓的一隅，以其獨特的魅力，吸引著每一位踏入的賓客。

In today’s competitive dining landscape, creating spaces that inspire guests to pause, photograph, and share their experiences is key. One such area on the first floor of the store stands out for its unique charm and allure.

這個角落的空間結(jié)構(gòu)，如同經(jīng)過精心雕琢的藝術(shù)品，展現(xiàn)出立體的切割感和幾何造型的美感。天窗的設(shè)計，仿佛是江南庭院中天井的現(xiàn)代詮釋，它不僅捕捉了光線，也捕捉了時間，營造出一種寧靜而悠然的氛圍。天窗之下，一棵橄欖樹矗立其中，它不僅是生命力的象征，也是這個空間的靈魂。

This corner, designed with the precision of an art piece, features a striking spatial structure that celebrates the beauty of geometric forms and three-dimensional design. A skylight, reminiscent of a modern reinterpretation of the traditional southern courtyard, invites natural light into the space while also capturing the passage of time. This creates a serene, almost meditative environment. Below the skylight, an olive tree stands proudly—its symbolism of vitality and growth serving as the soul of the space.

圍繞著這棵橄欖樹，水景與臺座巧妙地布局，它們自然而然地環(huán)繞著樹干，形成了店內(nèi)最主要的公共空間。這里，不僅是一個簡單的休息區(qū)，更是一個社交的磁場，吸引著人們在此相聚、交流。

Around the olive tree, carefully arranged water features and pedestals gently encircle the trunk, forming a public gathering space that serves as the heart of the store. This area is more than just a rest zone; it is a social magnet that invites guests to pause, converse, and connect.

特別值得一提的是，當(dāng)水滴落下，這個小小的庭院也成了聆聽自然之音的地點。坐在這個小小的天地中，仿佛置身于一個遠(yuǎn)離塵囂的世外桃源，讓人的心靈得到片刻的寧靜與放松。

As the water gently cascades, the space takes on an almost tranquil, poetic quality. It becomes a place where diners can escape the hustle and bustle of everyday life, offering a moment of peace and relaxation—a brief retreat into a serene, otherworldly haven.

結(jié)語

Conclusion

本次概念店的設(shè)計，是對傳統(tǒng)小籠包店形象的一次大膽革新，打破了中式快餐既定的飲食模式。它不僅在視覺上給人以新鮮感，更在功能上滿足了現(xiàn)代消費者對于社交和體驗的需求。通過巧妙地融合傳統(tǒng)與現(xiàn)代、自然與人工，新鎮(zhèn)江上海小籠概念店為顧客提供了一個既親切又充滿驚喜的就餐環(huán)境，這正是現(xiàn)代餐飲空間設(shè)計中所追求的創(chuàng)意與平衡。

The design of the new Zhenjiang Shanghai Xiao Long Bao concept shop is a bold innovation to the image of traditional Xiao Long Bao shops, breaking the established eating pattern of Chinese fast food. It is not only visually refreshing, but also functionally satisfying the modern consumer’s need for socialisation and experience. By skilfully blending the traditional with the modern, the natural with the artificial, the new Zhenjiang Shanghai Xiao Long Bao Concept Store offers customers a dining environment that is both intimate and full of surprises, which is exactly the kind of creativity and balance that is sought after in the design of modern catering spaces.

完整項目信息

項目名稱：新鎮(zhèn)江上海小籠概念店

項目類型：餐飲空間

設(shè)計單位：否格設(shè)計

公司網(wǎng)站：fg-studio.com

聯(lián)系郵箱：info@fg-studio.com

完成時間：2022年12月

設(shè)計團隊：高正杰、王一非

項目地址：中國上海

建筑面積：350平方米

攝影版權(quán)：直角建筑攝影

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