設(shè)計(jì)單位? TOMO DESIGN東木筑造、TO ACC

項(xiàng)目地點(diǎn)? 廣東深圳

建成時(shí)間? 2025年

項(xiàng)目面積? 900平方米

本文文字由TOMO DESIGN東木筑造提供。

深圳，一座涌動(dòng)著創(chuàng)新活力與多元包容的先鋒之城，其獨(dú)特文化恰似熾熱的火種，與MASONPRINCE的“無(wú)階時(shí)尚集體”理念激烈碰撞，再融合。

Shenzhen, a pioneering city pulsating with innovation and inclusivity, radiates a cultural spirit as vibrant as a blazing fire. This dynamic energy collides and converges with MASONPRINCE’s vision of “Classless Fashion Collective,” forging a unique synergy.

此次深業(yè)上城店的設(shè)計(jì)，秉持“無(wú)階”品牌基因，釋放不羈個(gè)性與自由靈魂；融合“復(fù)古”精髓，重望運(yùn)動(dòng)理念和經(jīng)典格調(diào)；因借“系統(tǒng)”架構(gòu)，重塑辦公空間內(nèi)在，演繹秩序美學(xué)，顯示獨(dú)有的前衛(wèi)態(tài)度與視野。

Rooted in MASONPRINCE’s ethos of “Classlessness”, the project articulates the brand’s rebellious and unrestrained identity. It gives a new interpretation of sports elements and classic styles through retro aesthetics, while leveraging a “systematic” framework to reimagine a distinctive office-inspired scenography in the retail environment, showcasing an unparalleled aesthetic of order and highlighting the brand’s avant-garde vision.

Intro

“點(diǎn)燃”火

在建筑表皮的設(shè)計(jì)語(yǔ)言上，門(mén)店以沉睡火種般的能量驟然“點(diǎn)燃”為核心引子，以裸露的麻石塊面和諧融入深業(yè)上城的建筑肌理，打破復(fù)古運(yùn)動(dòng)與辦公空間的界限，并第一次以當(dāng)代建筑的構(gòu)造美感為視覺(jué)立面，追求極致的先鋒當(dāng)代、簡(jiǎn)約與純粹之精神。

Embracing the structural beauty of contemporary architecture, the design of MASONPRINCE Shenzhen envisions a sudden 'ignition' of dormant energy, bluring the lines between retro sports and workspace. For the first time, the store’s facade design reflects an avant-garde spirit rooted in simplicity and purity while forging a dialogue between the architectural space and the brand’s “Classless Fashion Collective” concept, with exposed granite cladding harmonizing effortlessly with the architectural textures of UpperHills.

火焰電子裝置

“MASONPRINCE之火”不僅是一個(gè)設(shè)計(jì)元素，更是屬于品牌的一種精神象征——鼓勵(lì)不斷突破傳統(tǒng)束縛，勇于嘗試新事物，用創(chuàng)意點(diǎn)亮生活的每一個(gè)角落。

More than mere a design feature, the “MASONPRINCE Flame” is a powerful symbol of the brand’s spirit—representing its? boldness to defy conventions, explore new possibilities, and infuse creativity into every facet of life.

由署名石牌引入，墻面如火焰般重復(fù)排列“生長(zhǎng)”的品牌名文字，帶來(lái)視覺(jué)上的強(qiáng)烈秩序感與節(jié)奏感，在加深品牌印記的同時(shí)引導(dǎo)空間的流動(dòng)性。

Stone plaques featuring the brand’s name compose a logo wall, where the repeated, “growing” MASONPRINCE lettering, arranged like flickering flames, establishes a striking visual rhythm and a sense of order. This enhances the brand’s identity while seamlessly directing the spatial flow.

1.0F

回到1900運(yùn)動(dòng)場(chǎng)

整體空間設(shè)計(jì)，采用極簡(jiǎn)主義的手法，以線條流暢、色彩純凈的設(shè)計(jì)語(yǔ)言，勾勒出運(yùn)動(dòng)會(huì)的主體框架輪廓。遵循"少即是多"的原則，讓每一個(gè)細(xì)節(jié)都能直擊人心。

The overall spatial design embraces minimalism, using fluid lines and a pure color palette to create a structured framework for a “sporting event.” Following the principle of “l(fā)ess is more,” every detail is crafted to resonate deeply.

首層空間運(yùn)用包豪斯（Bauhaus）建筑語(yǔ)言，塑造簡(jiǎn)潔性與幾何塊面化的利落感，旨在打造一個(gè)集復(fù)古底蘊(yùn)、現(xiàn)代格調(diào)與運(yùn)動(dòng)精神于一體的獨(dú)特空間。

Drawing from Bauhaus architectural language, the design balances simplicity with geometry, crafting a distinctive space that seamlessly integrates retro charm, modern aesthetics, and athletic spirit.

空間以水泥框架的純粹+木紋經(jīng)典復(fù)古為主色調(diào)，營(yíng)造出一種簡(jiǎn)約而不失高級(jí)感的復(fù)古氛圍。品牌專(zhuān)場(chǎng)運(yùn)動(dòng)會(huì)場(chǎng)地，融合了復(fù)古運(yùn)動(dòng)的線條穿梭與現(xiàn)代意識(shí)的碰撞裝置。

A blend of raw cement framework and classic wood grain defines the color palette, fostering a retro ambiance that is both understated and sophisticated. The exclusive “MASONPRINCE ARENA” merges the dynamic contours of retro athletics with contemporary installations.

設(shè)計(jì)以復(fù)古懷舊的暖色調(diào)為底色鋪陳空間，在嶄新場(chǎng)域里詮釋顛覆性辦公想象——從地面跑道到金屬質(zhì)感陳列貨架，通過(guò)運(yùn)動(dòng)軌跡的流動(dòng)性解構(gòu)傳統(tǒng)辦公秩序。

The design envelops the space in warm, nostalgic tones, boldly reimagining “office” aesthetics within a retail setting. The ground-level running track and metallic display shelves introduce the fluidity of athletic motion.

微跑之影

首層中心的微型跑道、泳池與辦公語(yǔ)匯形成觀念縫合——既是風(fēng)馳電掣的跑道，亦是靈動(dòng)輕盈的泳池臺(tái)，更是專(zhuān)注思索的辦公桌。跑道線條順勢(shì)蜿蜒鋪展，自然圍合出一方虛幻的“影之水池”，仿若高速飛馳奔跑之下那道模糊難追的光影軌跡。微跑之影，是一種對(duì)運(yùn)動(dòng)與美的獨(dú)特詮釋?zhuān)环N對(duì)速度與靜謐的深刻感悟。讓消費(fèi)者感受到運(yùn)動(dòng)所帶來(lái)的無(wú)限魅力與樂(lè)趣。

At the heart of the first floor, a conceptual fusion unfolds—a micro running track seamlessly intertwines with a swimming pool and office elements. This centerpiece is envisioned as a fast-paced racetrack, a sleek poolside platform, and an office desk for deep contemplation. The track’s flowing curves encircle an illusory “Pool of Trace,” resembling the fleeting, almost imperceptible traces left behind by rapid motion. The miniature running track, envisioned as the “Trace of Micro-Run” presents a unique interpretation of sports and aesthetics.

無(wú)階能量立方體

伴隨目光上移，“無(wú)階能量立方體”作為空間中的矚目焦點(diǎn)，以幾何線條勾勒的復(fù)古立方塊建筑，具有規(guī)則、穩(wěn)定、立體多元的特性。它象征著一個(gè)構(gòu)建完備的空間體系，各個(gè)面相互關(guān)聯(lián)又各自獨(dú)立。

As the gaze moves upward, a striking focal point comes into view: a retro cubic structure defined by sleek geometric lines, showcasing regularity, stability, and multidimensionality.This cube symbolizes a well-constructed spatial system where each facet is interconnected yet self-contained.

MASONPRINCE以服裝作為媒介中心，延展產(chǎn)品維度，全力踐行"無(wú)階時(shí)尚集體"理念。在多元融合的趨勢(shì)下，Proguys撲街作為先鋒趣味文化品牌，以咖啡店為獨(dú)特載體，突破傳統(tǒng)咖啡體驗(yàn)邊界，用咖啡承載多元文化。二者對(duì)突破邊界、自我革新的執(zhí)著不謀而合，自然而生。

MASONPRINCE focuses on clothing as a central medium, staying true to the ethos of “Classless Fashion Collective.” Under the wave of cultural fusion, PROGUYS, a pioneering cultural brand, takes coffee shops as a unique vessel to redefine coffee experiences and celebrate cultural diversity. The brands’ shared commitment to pushing boundaries and embracing transformation , resulting in a PROGUYS cafe seamlessly integrated into the MASONPRINCE store.

動(dòng)能變裝室

進(jìn)入場(chǎng)地一隅的試衣間，頭頂復(fù)古格紋天花板與身旁暖棕色木紋，讓人瞬時(shí)穿回上世紀(jì)辦公室。帶有喇叭、數(shù)字1的疊衣臺(tái)，將辦公元素跟賽場(chǎng)元素的融合，似評(píng)分臺(tái)又如辦公桌。杠鈴?fù)衅鹆艘挛铮蚱瞥Ｒ?guī)思維，實(shí)現(xiàn)設(shè)計(jì)反轉(zhuǎn)。

The retro grid ceiling and warm brown wood-texture walls transport visitors to an office in the last century. A clothing folding table, adorned with a vintage horn speaker and the number “1,” displays a fun remix of workplace and sports arena elements, simultaneously resembling a scoring table and an office desk. Nearby, barbells become clothing rails—a surprising, rebellious design that breaks conventions.

在通道空間中，燈光被隱藏于建筑構(gòu)造與陳列裝置里，以舒適與靈動(dòng)帶來(lái)獨(dú)特的感官體驗(yàn)。

In the passageways, lighting is subtly concealed within architectural structures and display fixtures, enhances the sensory experience with a balance of comfort and dynamism.

靈能躍界臺(tái)

行至門(mén)店后區(qū)，縱跨三層的構(gòu)筑體極具視覺(jué)沖擊力地直擊眼前，開(kāi)啟空間的敘事遷移——貫穿多層空間的柱臺(tái)，一改前區(qū)的暖色“濾鏡”，以冷峻而堅(jiān)硬的裸露混凝土，與立體分層廊臺(tái)烘托出超然的氛圍。豎向的構(gòu)筑物引人向上探索，踏入新的“躍界臺(tái)”。

Entering the store’s rear section, a towering three-story structure commands attention, marking a shift in spatial narrative. The multi-level vertical columns break away from the warm hues of the front area, revealing raw concrete textures and fostering a transcendental atmosphere with the layered platforms. The imposing vertical structure invites exploration, leading to the next stage—Psi-Leap Nexus.

"Psi"是心理學(xué)和科幻作品中常用來(lái)指代心靈力量或超自然能力的詞，這里用來(lái)近似“靈能”：“Leap"表示跳躍，"Nexus"意為連接點(diǎn)或關(guān)鍵點(diǎn)，暗指這是一個(gè)能量或精神跳躍的交匯點(diǎn)。

The term “Psi,” often associated with spiritual or supernatural power in psychology and science fiction, is interpreted here as similar to “psychic energy”. It pairs with “Leap”—representing a jump, and “Nexus”—signifying a critical connection point, together symbolizing a convergence where energy or spiritual shifts occur.

轉(zhuǎn)向側(cè)門(mén)入口，一座突破尺度界限的雕塑式跳水臺(tái)，猶如精神高度的隱喻，傲然矗立于空間之中。這座建筑雕塑高達(dá)近十米，仿佛從時(shí)空的裂縫中穿透而來(lái)。

Approaching the side entrance, a monumental sculptural diving platform breaks spatial boundaries, erecting as a metaphor for spiritual heights. Nearly ten meters tall, this sculpture appears as though it has emerged from a temporal rift—its aged, rustic texture evoking a bygone era.

跨越外與內(nèi)的金屬連橋宛如波光粼粼的水面，映射出一個(gè)光影錯(cuò)亂的世界。

A metal bridge, spanning both interior and exterior realms, shimmers like the surface of water, creating a disorienting interplay of light and shadow.

作為空間的交通核，雕塑跳水臺(tái)將人的視線引導(dǎo)至天空的方向，并由此踏步啟程縱向空間的探索之旅，引導(dǎo)來(lái)者在多層次空間中穿梭，空間的探索也蒙上了更具敘事性的氛圍。

Acting as the central traffic hub, the monumental sculptural diving platform directs the gaze skyward. From here, consumers embark on a journey of vertical exploration via the stairs, guides movement across the multi-layered space, reinforcing the storytelling ambiance.

1.5F

不限定看臺(tái)

轉(zhuǎn)入1.5F，玻璃屏風(fēng)模糊了邊界，讓空間視野更為寬闊。一排紅色折疊座椅構(gòu)建出看臺(tái)觀眾席的場(chǎng)景意向。沿縱向空間觀望，這片“看臺(tái)”作為空間的對(duì)景，與首層“1900運(yùn)動(dòng)場(chǎng)”構(gòu)成了有趣的對(duì)照互文。

Upon entering the 1.5F, glass partitions blur the boundaries, expanding the view and enhancing spatial openness. A row of red folding seats evokes the imagery of an audience stand. Looking along the vertical space, this “stand” serves as a visual counterpart to the “1900s Sports Arena” on the first floor, forming an intriguing contrast and narrative interplay.

“不限定看臺(tái)”—— 一個(gè)隨時(shí)可突破靈感界限的區(qū)域。在這里，留白的設(shè)計(jì)刻意打破界限，讓靈感得以無(wú)限延伸。

"The Undefined Stand" — a space designed to transcend creative boundaries at any moment. Here, intentional blankness dissolves limitations, allowing inspiration to flow freely and infinitely.

看臺(tái)的另一側(cè)，目光所及之處，澄澈的玻璃與散發(fā)著柔和光暈的辦公燈相互交織，圈圍出一座散發(fā)著先鋒復(fù)古氣息的“擂臺(tái)”。

On the opposite side of the “stand,” clear glass and soft office lighting frame a “Combat Arena” that blends avant-garde and retro ambiance.

“擂臺(tái)”之中，一把辦公椅單獨(dú)端坐，無(wú)聲的對(duì)立與沖突，激發(fā)人與空間的情感流動(dòng)與思緒共鳴。

Within the “Combat Arena,” an office chair sits along, symbolizing silent opposition and conflict, stimulating an emotional resonance between people and the space.

動(dòng)線由“擂臺(tái)”一側(cè)向后延展，在通透玻璃、原生石材、金屬構(gòu)架等組合下，再次回歸“靈能躍界臺(tái)”的質(zhì)感與層次，并對(duì)話客戶(hù)對(duì)個(gè)性與功能的雙重追求。

The circulation extends from one side of the “Combat Arena” to the back, where transparent glass, natural stone, and metal framework converge to engage with the textures and layering of the “Psi-Leap Nexus,” while aligning with consumers’ dual pursuit of individuality and functionality.

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“靈能躍界臺(tái)”頂層，空間中裸露的混凝土墻與天花大梁，搭配金屬材質(zhì)衣架，詮釋品牌的復(fù)古基調(diào)，體現(xiàn)沖破階級(jí)桎梏的無(wú)階時(shí)尚。

On the top level of the “Psi-Leap Nexus,” exposed concrete walls and ceiling beams, paired with metallic clothing racks, highlight MASONPRINCE’s signature retro aesthetic.

冷色粗糲的空間，在室內(nèi)構(gòu)建出了街頭的氛圍，品牌代表服飾被裝裱于墻面，如同街區(qū)轉(zhuǎn)角處的新奇海報(bào)。街角盡頭，一扇門(mén)洞散發(fā)著暖色系的光暈——“復(fù)古運(yùn)動(dòng)館”。

The cool, rough space brings an urban street atmosphere indoors. The brand’s signature clothing is displayed like striking posters on the walls. At the end of the imagined street, a doorway emits a warm glow— the “Retro Sports Arena.”

2.0F

全能運(yùn)動(dòng)系統(tǒng)

抵達(dá)2F“全能運(yùn)動(dòng)系統(tǒng)”主題空間，這里是一個(gè)復(fù)古與現(xiàn)代交織、多元并蓄的辦公競(jìng)技場(chǎng)。

Upon reaching the second floor, the “All-Powerful Sports System” seamlessly intertwines retro and modern aesthetics, forming an inclusive “Office Arena”.

保齡館的穩(wěn)重、乒乓館的靈動(dòng)、體操館的優(yōu)雅，這些運(yùn)動(dòng)元素與復(fù)古辦公風(fēng)格在理念與形式上經(jīng)歷了深刻的解構(gòu)與重塑，最終以一種前衛(wèi)而和諧的方式交融共生.

The stability of a bowling alley, the agility of a table tennis court, and the grace of a gymnastics arena—these athletic elements undergo profound deconstruction and reinterpretation, ultimately blending with retro office aesthetics in a bold yet harmonious manner.

保齡辦公桌域

在這里，保齡球輸送帶與辦公桌的跨界融合，展現(xiàn)出一種超乎想象的和諧美感。

Here, the unconventional fusion of bowling conveyor belts and an office desk creates a groundbreaking dialogue between two seemingly disparate worlds.

辦公陳列架以利落線條和精巧布局呈現(xiàn)，與保齡球輸送帶相得益彰，共同構(gòu)建出一個(gè)既實(shí)用又充滿(mǎn)藝術(shù)感的辦公環(huán)境。

Office display shelves, defined by sleek lines and meticulous configuration, harmonize effortlessly with the bowling conveyor belts, collectively crafting a “workplace” that blends practicality and artistry.

超長(zhǎng)“創(chuàng)意之槍”以其獨(dú)特的射程，打破現(xiàn)實(shí)與虛幻的界限。它們?cè)诳臻g中穿梭游走，模糊了真實(shí)與幻想的界限。

The ultra-long “Creativity Gun”, with its unique range, blurring the line between reality and illusion, crafting a surreal interplay between the real and the imagined.

大面積胡桃木色交織復(fù)古拱形天花，在朦朧光影的籠罩下，引人感受經(jīng)典與復(fù)古的韻味。

A sweeping expanse of walnut tone meets retro arched ceilings, merging effortlessly under soft lighting.

動(dòng)態(tài)平衡磁場(chǎng)

激烈的運(yùn)動(dòng)活力與冷靜的辦公秩序激烈碰撞，仿佛兩個(gè)不同維度的磁場(chǎng)在此交匯。

The vibrant energy of intense sports clashes with the calm order of workplace, as if two magnetic fields from different dimensions converge.

鞍馬、跳馬、高低杠等經(jīng)典體操項(xiàng)目，以一種超脫常規(guī)的重構(gòu)方式全新亮相。

Classic gymnastics features such as pommel horse, vault, and uneven bars make a bold presence through an unconventional reinterpretation.

巨人之拍

轉(zhuǎn)向露臺(tái)位置，超現(xiàn)實(shí)乒乓球拍映入眼簾，它宛如兒時(shí)夢(mèng)境中躍然紙上的巨型乒乓球拍，帶著超常規(guī)的尺度，帶來(lái)一場(chǎng)視覺(jué)與想象的雙重感受，如同對(duì)現(xiàn)實(shí)世界的一次大膽"入侵"，挑戰(zhàn)著每一個(gè)平凡的日常。

Turning toward the terrace, a surreal table tennis racket comes into view - like a giant bat springing from a childhood dream, delivering a dual sensory experience of visual wonder and boundless imagination. Like a bold “intrusion” into the built environment, it redefines the boundaries of spatial narrative.

對(duì)鏡自拍球桌，簡(jiǎn)約而流暢的線條，代表了辦公中所出現(xiàn)的創(chuàng)意之想，它不僅是工具，更是藝術(shù).。

The mirrored “Ping Pong Table” with its sleek, fluid lines defining the structured contours of the oversized rackets, symbolizing the bursts of creativity in workplace. It is not merely a display fixture but a work of art.

MASONPRINCE此次回歸品牌的創(chuàng)辦之城，以炙熱烈火燎原及“無(wú)階時(shí)尚集體”理念，對(duì)話深圳的無(wú)階時(shí)尚群體，表達(dá)所獨(dú)有的前衛(wèi)態(tài)度與視野。

Returning to the birthplace of MASONPRINCE, Shenzhen, the project ignites the brand’s sparks into a blazing fire. Rooted in the brand’s “Classless Fashion Collective” philosophy, the design fosters a dialogue with Shenzhen’s boundary-free fashion community, conveying MASONPRINCE’s signature avant-garde vision and attitude.

完整項(xiàng)目信息

項(xiàng)目名稱(chēng)：MASONPRINCE深業(yè)上城店

項(xiàng)目客戶(hù)：MASONPRINCE

項(xiàng)目地點(diǎn)：廣東深圳

項(xiàng)目面積：900平方米

設(shè)計(jì)機(jī)構(gòu)：TOMO DESIGN東木筑造，TO ACC

主持設(shè)計(jì)：陳賢棟、肖菲

設(shè)計(jì)團(tuán)隊(duì)：何駿敏、林祖棟、羅澤雙、陳澤華

配飾設(shè)計(jì)：田雨鑫、陳文恒、蔡志遠(yuǎn)

品牌推廣：肖菲、邱婥茹、余非夷、三霞品牌推廣

技術(shù)支持：深圳博韜建設(shè)有限公司

項(xiàng)目攝影：自由意志攝影工作室

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